Flexibility and Brands

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Having Flexibility on the outside and the (business) brand at the core makes sense for organisations wanting their clients to experience their own unique version of the brand. Caterers, publishers, movie makers & evangelical religious leaders take this approach. Their clients might say, ‘I don’t know what I want, but I’ll pay good money (and invest my soul) when I see it.’ The brand values are a molten core, radiating outwards into the client experience. Consistency where it exists, isn’t across the client base. But across the repeat experience of a given client. 

Then there are organisations who put Flexibility at the heart and wear their brand on the outside. You can’t think of their brand without valuing the innate flexibility within it. The likes of Google, Wikipedia, hospital groups, research-led universities and legal systems take this approach. Their customers might say, ‘what insights can my interaction with this brand reveal?’ There is consistency of experience across the user base. But if the product evolves, a given customer’s experience may vary over time.

So what does this tell us? Creating a sustainable brand is necessary. Figuring out whether to put Business Flexibility at its centre, or on its surface, is what makes your brand sufficient.

It probably works for personal flexibility too.

Simon

 

Looking forward

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True flexibility makes options. It also leaves the options not chosen, available for later use.

Arguably we all need to be futurists. Embracing flexibility will make futurism less daunting.

Are dairy farmers a model for how man-machine partnerships should work? Dairy farmers made hay and mud bricks until they discovered milk production was more lucrative. Cows are the intelligence that convert grass into a substance that gives our physiological systems the ability to be more healthy and act in smarter ways. The rest is up to us!

The best markets have the greatest flexibility. Both in trading and in regulatory compliance.

In the same way data security software monitors data networks, automated regulators need to monitor market trading and evolve as fast as markets evolve.

Regulatory agents aren’t there to impede trading per se. But to limit the task of their peers in welfare means-testing (or UBI) for parts of the community that markets don’t reach.

AI needs to become an acronym for assisted initiatives, absent inequality and augmented innovation.

Simon

Reflections – S

Set backs – Struggling to succeed is simply walking the journey.

SME entrepreneur – someone whose success comes from the thoughtful choices of customers and the choices of thoughtful customers. A person who dreams of crafting products. And of crafting of dream products.

Style flexibility – unisex toilets, one brain & many emotions. And creatures that change colour when in danger.

Substance flexibility – swiss army knife designs, one brain & many ways to rationalise. And people who can speak multiple languages.

Success – fuelling the flames of freshness with the art of being original in style, thought and deed.  The place that comes after business founders mentor staff and coach suppliers.

Simon