Planning and Acting

woman sharing her presentation with her colleagues
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Fighting is acting to achieve change. Debate is about examining options to improve planning.

Should we put more planning into fighting and more fighting into planning? And if so, what might that look like in practice?

For a political party fighting an election, campaign resources including the number of enthusiastic canvassers prepared to knock on strangers’ doors is limited. Voter areas to target are critical too. Planning is everything.

For an advocacy charity fighting to achieve significant impact, but operating in a world of inertia and indifference, planning what data to use, who to serve the insights to and how to incentivise them to act is key.

For an SME start-up, they need to fight to establish their brand and delight customers with the brand experience. Market research, cashflow and communicating the values embodied in the brand all need to operate in tandem. That takes careful planning.

What about putting more fighting into planning? Effective planning includes a battle of ideas and approaches. The winner isn’t the successful planner, but the successful plan. That plan, if the right people are in the planning room, ought to be a hybrid synthesised from many high quality contributions and a few ‘what if we…’ comments.

Food for thought?
Simon